Published: 9 Jul, 2024
Visual configuration: A guide to enhancing eCommerce
Visual configuration is a key tool in an effective visual CPQ solution. It lets customers see the products they are purchasing in a detailed and novel way. For example, if a customer wants a new, customized deck for their home, they can go to a construction company's webpage to design their ideal deck from scratch. They can enter dimensions, choose wood type, select railing styles, and more. As they make these selections, a visual representation of their deck is constantly updated in their web browser, showing their modifications. They can even compare options, such as dark wood versus light wood, and see the cost differences instantly. Using visual configuration tools, customers gain a better understanding and confidence in their purchasing choices.