3D Source Blog

Visual configuration: A guide to enhancing eCommerce

Visual configuration: A guide to enhancing eCommerce

Visual configuration is a key tool in an effective visual CPQ solution. It lets customers see the products they are purchasing in a detailed and novel way. For example, if a customer wants a new, customized deck for their home, they can go to a construction company's webpage to design their ideal deck from scratch. They can enter dimensions, choose wood type, select railing styles, and more. As they make these selections, a visual representation of their deck is constantly updated in their web browser, showing their modifications. They can even compare options, such as dark wood versus light wood, and see the cost differences instantly. Using visual configuration tools, customers gain a better understanding and confidence in their purchasing choices.


3D marketing: Unleashing immersive brand experiences

3D marketing: Unleashing immersive brand experiences

In modern fierce competition, eCommerce businesses are striving to solve two fundamental questions. How to merge digital and real-world perceptions? How to build a more profound engagement between the brand and consumers? Vendors are strenuously seeking ways to elevate interactions, moving beyond traditional approaches to digital shopping. This quest for innovation has led to the rise of 3D marketing, a powerful means for creating immersive experiences. This guide reveals the essence of this technology, its advantages, and specifics of product visualization.


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3D Sourse is the Epic's Megagrant recipient

Epic's Megagrant recipient