3D Visualization for eCommerce: Your Strategy to Drive Sales

With embraced digital technologies and the abundance of products on the market, customers expect near-limitless access to online shopping. The from-comfort-of-your-home type of shopping is no longer new and has genuinely seeped into our lives. This sets a high bar for online shop owners meaning they should work hard to grab the customer's attention. The question remains unclear, how to stand out from the crowd of businesses in 2024?

3D visualization for eCommerce is a Swiss army knife when it comes to showcasing a product best and winning the battle for target clients. 3D product visualization and augmented reality are a perfect duo when it comes to contributing to making the whole customer experience better and engaging them to buy.

In this blog post, we'll briefly dwell on the meaning behind the technology, its potential to support growth and advancement in online shopping and equip you with some tips to start putting it to work.

Scale your eCommerce business today

“The market of 3D software is expected to rise up to $9.58 billion by 2030”, - Fortune Business Insights reports. Surely, the possibility of interacting with a product in a realistic environment can't be underestimated. Simply put, having a 360-degree view of a bedside table, seeing multiple styles and trying it out in your apartment with AR, and understanding if it levels up with your mattress and complements the bedroom - does increase the chances of customers buying your new bedside table collection than simply showcasing it in your store.

Product visualization is the best online sales booster as it provides the same opportunity as brick-and-mortar shops - to observe and examine. Leveraging the latest technology in your online store, you merge the physical world with the digital and go the extra mile for your customers.

3D visualization: Benefits to come out on top

If you're a little bit unclear about introducing 3D product visualization into your brand, think of these amazing opportunities it provides for eCommerce businesses today:

• Ensure product quality with testing

  Decrease the oddity of online shopping and show how the product will fit in the natural environment via 3D product visualization or/and AR.

  Whether your customer is trying out a new pair of jeans or looking for a coffee table of the right size and shape for their grandfather's apartment, the technology is the key to simplifying and making the journey smooth and enjoyable. A realistic preview of the product provides in-depth information about its quality and can work as a fair policy against returns.

• Limit your product returns for good

  The cutting edge of product testing can help you limit eCommerce return rates. Returns are tiresome and expensive, and neither the customer nor the business wants to handle them. If clients see info about the product's fit, size, assets, and coloring, such pre-selling assessment mitigates refunds yet keeps them engaged.

  

• Deliver that WOW experience

  It takes 3-5 seconds for a customer to notice a product among the abundance of others on the internet. So it gets uneasy wowing your customer with some basic product images, photoshoots and copywriting techniques these days. To keep afloat, you need to be a little bit more creative and technology-wise.

  A 'wow experience' is always to be remembered. Whenever you bring a creative touch into your store with product visualization, it always pays off by winning your customers' loyalty and boosting your sales.

  When fighting the odds of attracting and retaining customers in today's hectic environment, you can always rely on 3D visualizations and augmented reality. The tech duo can help you stand out from the crowd by scaling the buying experience and convincing customers to buy.

• Fast time to market and cost reduction

  Put it simply, by creating a 3D product model, you can set up pre-orders and get payments before the physical products even see the light. This tactic is essential when your business is at an early stage of development and you're tight on budget. Moreover, it's good to get feedback from your target audience when you can reshape and adjust the product line before it enters the market.

• Consumer confidence

  

  Another advantage of AR technology is a hard-to-forget approach that enables the consumer to get a glimpse of a product prior to purchasing. Thus, clients can observe product images in 360-degree rotation instead of just looking at pictures or reading long and tiresome descriptions. Such hands-on experience and the ability to explore features and functionalities before buying help to establish trust among consumers.

  Over 32% of consumers use the above-mentioned technology while shopping online. It backs up the theory that businesses that adopt AR and product visualization into their marketing plan strike the difference in the market and catch the eye of the consumers. This can help build consumer confidence by signaling that the company is forward-thinking and committed to providing one-of-a-kind experiences. To sum it all up, consumers may feel more confident buying from a company that is willing to invest in new technologies that positively affect the shopping experience.

• Improved brand positioning

  One of the parts of building brand awareness lies in developing strong visuals and representing the brand in the online space. Providing your customers with an opportunity to interact with your product, be it a new furniture line or new footwear designs, can help you win the minds and hearts of your audience. Understanding if the coffee table compliments your room, seeing its size and textures, colors and shadows, and trying on a new pair of sneakers from the comfort of the house is the new norm of modern customer service.

  Engagement is a part of good customer care and immersion is what makes it even better. By enabling your customer with product visualization and virtual AR try-ons or 3D furniture rendering, you show the customer that you care, and that's what counts after all.

Best practices of 3D visualization in eCommerce

Crafting a user-centric shopping experience is uneasy but here's how you can do it:

• Briefing and requirements gathering: Analyzing the gist of the client's products and business goals comes first. This step is a must before applying a 3D visualization configurator for 3D rendering and AR effects creation.
• 3D modeling: After the exploratory product analysis has been completed and data collected, custom 3D product models are created and then sent to the customer for review.
• Working on texture and materials: Creating a realistic and convincing experience is essential, that's why a 3D technology vendor puts time and effort into working with materials, textures, and colors. Authentic textures contribute to immersion and enhance the overall customer experience.
• Coming up with lighting and environments: Visual realism is unachievable without proper lighting settings. A reliable 3D software company will work on authentic lighting configuration so when a product interacts with light, there are proper shadows and reflections, brightness, and glares.
• Renders and post-production support: Taking everything into consideration, perform custom 3D models and renderings ready to be showcased in an eCommerce store.
• Delivering: 3D visualizations are confirmed and delivered in any format and size the customer needs.

3D visualization in eCommerce: What tomorrow brings

Communication with the customer is the key, but it takes a little bit more to build a rapport with them today. In 2024, a customer-centric approach, clear communication, and tech disruption are a perfect mix to win the battle for customer attention and loyalty.

To be able to stay afloat in the ever-changing eCommerce arena, one should make friends with technology. And by technology, we mean augmented reality, 3D visualizations, and rendering. This comes out as a driving force for customer engagement, retention, and online sales increase.

If you're stuck in a rut and longing for a change, think of implementing 3D visualizations and augmented reality into your store. This can make your customer buying journey lifelike and memorable, convincing them to buy and return for more.

3D Source is a reliable 3D visualization and AR vendor helping eCommerce businesses to increase conversions and boost sales. With years of experience under the belt, the company excels at 3D product rendering, 3D architecture visualization, and AR visual effects creation. We are missioned to bridge the gap between the physical and digital worlds helping businesses showcase their products at best and drive sales. Book a consultation with us to discuss your project ideas.